Thanks for the detailed response. This is really great stuff to hear. I don't know your story, but Brava on stepping out and doing this.
Also, I like your take on advertising. If you are doing more or less the same thing you were doing before, your first goal should be to get back to that point earnings-wise. That seems as good a way as any to set the first revenue goal.
One thing that comes up a lot in discussions of startups is that, as useful as "business people" are, what they do is not always rocket science. The ability to close sales and find new leads can be learned if someone wants to learn it badly enough.
Thanks for the detailed response. This is really great stuff to hear. I don't know your story, but Brava on stepping out and doing this.
Also, I like your take on advertising. If you are doing more or less the same thing you were doing before, your first goal should be to get back to that point earnings-wise. That seems as good a way as any to set the first revenue goal.
One thing that comes up a lot in discussions of startups is that, as useful as "business people" are, what they do is not always rocket science. The ability to close sales and find new leads can be learned if someone wants to learn it badly enough.