I agree with the Nieman folks. This sounds like a protectionist, already proven-failure idea. Why would someone choose I-News (shudder) over their RSS reader?
The only reason to print it is to take advantage of advertisers' irrational fondness for print advertising: their willingness to pay more for something whose effects they can't track or measure.
Agreed, and it's important to realize that advertisers *are* irrationally fond of print advertising, which is why -- at least for now -- it makes some sort of business sense for publishers to think they should keep experimenting with ways to preserve their print editions. The disparity between print and online ad revenue at CJR is substantial, despite the fact that our site publishes about twelve articles per day, and the magazine comes out six times per year.
I agree with the Nieman folks. This sounds like a protectionist, already proven-failure idea. Why would someone choose I-News (shudder) over their RSS reader?
Customized news is great, but printing it is just boneheaded.
The only reason to print it is to take advantage of advertisers' irrational fondness for print advertising: their willingness to pay more for something whose effects they can't track or measure.
Agreed, and it's important to realize that advertisers *are* irrationally fond of print advertising, which is why -- at least for now -- it makes some sort of business sense for publishers to think they should keep experimenting with ways to preserve their print editions. The disparity between print and online ad revenue at CJR is substantial, despite the fact that our site publishes about twelve articles per day, and the magazine comes out six times per year.
Which is why the Printed Blog is so ridiculously clever.
He takes the best of the web, free content.
And pairs it with the best of print, complete lack of transparency.